Gray label creates timeless, minimalistic and comfortable collections in which the little ones can be their true selves. No teddies or prints, just soft-tone coloured essentials that are easy to mix and match, made from the best organic cotton available.

Gray label is the one of the best examples of 'slow fashion'.
The collection is permanent, not seasonal or trend-bound with a non-stop focus on sustainable and socially responsible processes.
Each item carries the GOTS label. This means water and energy savings, cleaner air, better soil and better livelihood for everyone in the production chain.