It all started in 2009 with a love for denim and a passion for children's clothing. Anna Clavegård, founder and designer, noticed a need for stylish, fashionable and cool denim for kids and decided to create something that actually didn't exist.
You can now find I dig denim in more than 25 countries.
What makes this brand so strong is a timeless Scandinavian design in linen, denim and organic cotton combined with soft tones from nature.
There isn't much that stays with you like a good pair of jeans!